Have you ever asked yourself how some people are able to build a massive following while others only gain a handful of supporters?
It clearly must be fake. Did they buy their followers? Or was it just plain luck…? How does luck plays a role in everything we do? You don’t have to be Warren Buffett to build a massive following.
BUILD YOUR AUDIENCE LIKE YOUR BUILDING A CHURCH
I know what must be entering your mind when you read the title above; telethons, prayer lines, alter calls, and private jets. It sounds like a remake of the Chevy Chase Movie ‘Fletch’. As obvious as it may be I am not encouraging you to start selling prayer cloths and asking your social media followers to donate a dollar each time they view your video. What I want you to do is look at the methodology behind a practice that has given proven results for Benny Hinn and Tony Robbins alike. Millions upon millions of followers around the world don’t flock to their TV, congregation, or podcast each week by mere happenstance. I promise you there is something much deeper that has been tapped into in order to gain the attention of the masses week after week.
THE NEEDS OF OTHERS VS. THE GREATNESS OF YOURSELF
At the root of the success of these great men and women who have swept up the attention of the world lies in the recognition of inquiry vs. the proliferation of one’s talents. In its purest form, we as human beings have been placed on this earth to help our fellow man. Haven’t we all heard this before? Yes. What I am speaking of is not donating money to help feed hungry children in Nairobi, while this is a cause that is just and pure. No, I am speaking of that primal root desire that is inherent in all of us.
Both men and women alike have daily needs that must be fulfilled emotionally, physically, and spiritually. These needs beg for someone to ask us the question that will disable every fear, inhibition or barrier- How may I help you?
LIVING A LIFE IN SERVICE OF OTHERS.
More times than not we prescribe to the idea that people will flock to you by the masses simply by telling them we have the next great sales strategy or 10 step method. No, I’m sorry those days are over, the public has grown smarter. Not only do they want to see the relevance, trust, and inspiration but they are begging for someone to approach them. Why? Simply because no one ever does.
RECIPROCITY- GIVE IN ORDER TO RECEIVE
When you address a need in someone’s life and offer yourself to them they are 1000 times more likely to be compelled to help you in the future. In the world of business when you buy a product or service and it brings you happiness the likelihood of you using the product or service again is almost guaranteed. If you visit a restaurant that gives you horrible service, regardless of the quality of food, next time you might be compelled to visit another establishment. The principle of the satisfaction, or ‘Utility’ as it’s referred to in economics, has proved itself for decades. What I want you, the reader, to understand is the same principle exists in relationships. The great men and women of the pulpit in the last 100 years have used these three basic steps in building millions of followers around the world.
Don’t be afraid to do the same.
1. SEEK THE MASSES WITH A PROFOUND MESSAGE OF HELP
Literally, reach out and touch someone. The phone is your friend, social media is your friend, make it a point to speak to someone new every day and your business will never run out of contacts. Everywhere I go, Starbucks, Staples, the mall, the gym there is always someone new whom I have the chance to build a relationship with.
Here’s the trick, skip your elevator speech, and just ask them what it is they do for a living, inquire, inquire, inquire – make a new friend.
Don’t stop there, ask for their number and tell them you always appreciate connecting yourself with like-minded people who have passion, 95% will say yes.
SCREW THE BUSINESS CARD
SCREW THE BUSINESS CARD, this is an informal meet no need to make it serious and professional. Remember you are building a relationship, not a client list. Think about this, you meet a good looking girl or guy in a coffee shop or bar and your interested. Do you ask for their business card? HELL NO! You take the time to get their phone number like an ordinary adult.
Approach EVERY person the same way you would approach a future suitor or mate – with passion, intrigue, and interest.
2. PROBE TO FIND A PROBLEM OR NEED
Listen intently to the needs of your audience and engage them at every corner. An email, a message on social media or even, God forbid, a phone call. That’s right don’t be afraid to pick up the phone, if you do that action alone can make you a fortune.
It is a good idea to reach out to your audience at least once a week. The more engaged you are with the needs of your audience the more relevancy you will have in their life. Put yourself on their daily news feed and the likelihood of them subscribing to your own brand of wisdom will increase 100 fold.
Schedule a time to get together and talk for 30 minutes to an hour at the most to find out how best you or your company can help. I guarantee you that even if a new relationship doesn’t have a need immediately they will refer you to someone who does, either right there in front of you or when they leave after the meeting is over.
3. PROVIDE A SOLUTION, CONSISTENTLY AND OFTEN
As your audience grows your responsibility to them will increase, make sure you find a time once a week or once every other week to speak to them as a whole. Reaching out to the whole congregation of your beloved followers will make them feel a part of something larger than themselves. Remember when a community is united business will thrive and waves will be created. That is when your efforts to help others will begin to pay off, in a big way financially. However, once this occurs be prepared because you may find out that you are one in need of serious help.